11/30/2022 0 Comments National geographic mind meld![]() ![]() A city’s culture and liveability is key to generating a creative environment that attracts the investors and talents to stimulate economic development. In a world where cities, rather than countries, are the true players in a competitive global economy, culture is extensively being recognised as a facilitator of economic and urban progress. The United Nations World Tourism Organisation’s research shows that up to 80% of international tourists are in search of urban tourism – exploring rich and different cultures and experiencing a country through the entry and viewpoint of their cities. Biryani and brisket became his mother tongue with a Texas twang.The focused target markets for the campaign will be in accordance with the two cities’ primary tourism source markets of the USA, UK, Germany, the Netherlands, South Africa (and, through DSTV, into Africa), India, China and Australia. people just wouldn't believe where I was from.” But he soon learned to speak the local lingo with his own twist. "I used to trip people out with my accent. ![]() With a last name like Fernandes and a slightly British accent, which he attributes to his Jesuit school days in India, the way the chef tells it, his peers couldn't decide if he was from Mexico or Mars. Even though English was his first language, you could say he didn't speak ‘Merican' when he arrived in Dallas. Ryan Fernandes moved from Kerala to Texas in the eighth grade. Little did I know, I was about to taste some of the best barbecue in America: a place where Kerala beef fry meets barbacoa, and the cornbread wafts the fragrance of cardamom in a warm whisper of homestyle cooking. Though I kept my foot on the pedal, I felt like my journey for Indo-Texan southern cooking this far north might be as fruitful as driving to Anchorage, Alaska for avial or ghee roast. And this impromptu road trip was worth the chance to find out if the chef behind this outlier operation could truly meld the magic of both cuisines into his cooking.īut Buffalo made no sense to me as a barbecue destination. Having split my life between the American South and south India, travelling to Ernakulam for tapioca and fish head curry is just as important to me as journeying to El Paso for a plate of barbecue. I had extended a business trip to the East Coast into a big bet, renting a car and driving eight hours to Buffalo, NY to eat at Southern Junction Barbecue on the edge of the Canadian border. On my 2021 foray for barbecue fixins, I was once again hitting the road for America's regional chow, but the style I was in search of was exclusive to only one smokehouse in the country-barbecue made with a mix of Malayali and Texan techniques and flavours. In 2020, alone, I travelled thousands of miles to feast on piquant Memphis ribs and succulent North Carolina whole-hog cooking, smoked chicken drizzled with Alabama white sauce, chopped mutton sandwiches in Kentucky, and the beloved brisket of Texas. There's nothing like hunting the horizons of your dashboard along highways and backroads for the ashy tendrils of post oak smoulder the scents of local specialities sashaying out of far-flung smokestacks. Seeking out good barbecue in America often warrants a good drive, especially if you have a yen to relish regional styles. AMERICA'S MALAYALI BBQ MASTER National Geographic Traveller India | May - June 2022 Malayali flavours meet the meaty goodness of Texas-style barbecue in the unlikely setting of Buffalo, NY JULIAN MANNING ![]()
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